About Us

Who We Are

What is Wholtra

Welcome to Wholtra, a groundbreaking wholesale order management software and B2B distribution platform revolutionizing the wholesaler and distributor business space. We understand the complexities of managing large product catalogs and the challenges of efficiently reaching clients. That’s why we’ve designed Wholtra to streamline the process, allowing wholesalers and distributors to effortlessly share their entire product range with clients through an intuitive online interface.

At Wholtra, we are committed to driving innovation in the industry by providing a platform that not only enhances the efficiency of your operations but also enriches the buying experience for your clients. Whether you’re dealing with inventory across warehouses and receiving or seeking to expand your market reach, Wholtra is here to empower your business with cutting-edge technology designed to simplify and scale your distribution efforts.

What is Wholtra? Wholtra is an all-in-one B2B distribution software for wholesalers and distributors: order management, inventory, invoicing, payments, and CRM in one place. It is built for B2B suppliers who want to replace spreadsheets and multiple tools with a single system. Learn more at wholtra.com or contact sales@wholtra.com.

Wholtra team and wholesale order management platform for distributors

Our Services

Inventory Management

Track stock and cost by warehouse, receive by scanning or entering UPCs, and complete receivings to update inventory and average cost. Create new products on the fly when a UPC isn’t in the system, then add them to the same receiving. Adjust quantities and move stock between locations—all in the same platform as your orders, invoicing, and CRM.

Learn more about inventory management

End Client Management

Wholtra empowers wholesalers and distributors to efficiently manage relationships with their end clients by streamlining ordering, communication, and payment workflows. It enhances client satisfaction and retention through tools that simplify interactions, provide insights, and ensure a seamless purchasing experience.

Learn more about end client management

CRM

Customer relationship management built for wholesalers and distributors. Centralize customer data, order history, and communications in one platform—same place as your orders and invoicing.

Learn more about CRM

Order Management

Streamlining the entire lifecycle of an order, from placement to fulfillment. Wholtra gives you order management for wholesalers and distributors: one queue, track progress, and ensure accurate delivery—all in one platform with invoicing and inventory.

Learn more about order management

Online Payments

Provide your customers with the flexibility to pay using various methods, including credit card, ACH, invoice, or COD. This range of payment options ensures that you can accommodate their preferences while receiving payments on your own terms. With these choices, you can streamline your payment processes and enhance your financial management.

Learn more about online payments

Invoicing

Wholtra consolidates all orders that a client chooses to pay via invoice into a single payment link, streamlining the process by allowing them to settle all their invoices at once. This feature ensures that you receive payments more frequently and efficiently, tailored to your preferred schedule.

Learn more about invoicing

Customer/Client Application

Empower your customers to manage their orders seamlessly with a user-friendly mobile app, putting control right at their fingertips. With just a few taps, they can easily track, modify, and review their orders anytime, anywhere.

Learn more about the customer app

Control Center

Effortlessly manage orders for all your clients using our innovative dashboard, giving you full control of your operations. Stay organized and in command as you oversee every aspect of your workflow with ease.

Learn more about the control center

Pick Tickets

Use order details as your pick list so your team knows exactly what to pull for each order. Track and fulfill from the Order Queue with clear visibility into what’s in stock and what’s on backorder—all in one place.

Learn more about pick tickets

Backorders

Easily notify your customers when items they’ve ordered are on backorder, keeping them informed and setting clear expectations for when their shipment will arrive. This transparency ensures they’re always aware of the status of their order, helping to build trust and satisfaction.

Learn more about backorders

Reports & Analytics

Run 18+ reports from one place: sales, orders, inventory on-hand, low stock, receiving summary and detail, cost history, top movers, adjustments, and more. Export by date range and use the same platform as your orders and invoicing.

Learn more about reports and analytics

Product Catalog

Manage categories and products with UPCs and pricing in one place. Create items on the fly during receiving when a UPC isn’t in the system. Import and export product data in bulk so your catalog stays in sync without spreadsheets.

Learn more about the product catalog

Need Support/Have Questions
Send Us an email

We are very responsive to messages







    OR

    Contact us at:
    sales@wholtra.com
    1-800-WHOLTRA (800-946-5872)

    Frequently Asked Questions

    What is wholesale order management software?

    Wholesale order management software is a platform that helps wholesalers and distributors manage orders, inventory, invoicing, and payments in one place—replacing spreadsheets and disconnected tools so B2B sales run smoothly from order to cash.

    Who is Wholtra for?

    Wholtra is for wholesalers, distributors, and B2B suppliers who want one platform for CRM, order management, invoicing, online payments, inventory, pick tickets, backorders, and a customer portal—without the complexity of a full ERP.

    What does Wholtra do?

    Wholtra is an all-in-one SaaS platform that combines order management, inventory, invoicing, payments, CRM, and reporting for wholesalers and distributors. You get a single system for orders, clients, and operations instead of juggling spreadsheets and multiple apps.

    How do I contact Wholtra?

    Contact Wholtra by email at sales@wholtra.com or by phone at 1-800-WHOLTRA (800-946-5872). You can also request a demo or send a message through the contact form on this page.

    Do you support client-specific / customer-specific pricing?

    Yes. Wholtra lets you set base prices on each product and then apply client-specific pricing overrides, so each wholesale customer sees their own prices, discounts, and terms in the catalog and when ordering.

    Latest from the Blog

    Tips for wholesalers and distributors

    Order management, inventory, invoicing, and B2B tips from the Wholtra team.

    Read the blog